By consuming snacks, consumers are meeting a wide range of personal needs ranging from indulgence and comfort to nutritional benefits and emotional considerations. Innovating with dairy ingredients plays an increasing role in this trend. 

Research and technology investments have enabled the U.S. dairy industry to launch a variety of high-value protein ingredients, including whey protein concentrates (WPC) ranging from 34-90% protein and whey protein isolate (WPI), which is more than 90% protein.

Like most other food and beverage sectors, the bakery industry is adjusting to reflect the increased interest in clean eating. Bakers are finding ways to develop more nutritious sweet and savory treats by revisiting traditional recipes and using simpler ingredients.