Move from a wall of white to a wall of right
Here are five tips for optimizing milk at retail.
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Melissa Malcolm
Melissa Malcolm is director, national sales and field marketing for the Milk Processor Education Program (MilkPEP), Washington, D.C. She is responsible for the communication, activation and management of milk marketing campaigns and strategies for dairy processor brands and retailers throughout the United States. The goal of each MilkPEP campaign (Milk Life, The Great American Milk Drive, and Built with Chocolate Milk) is to broaden consumer awareness of the benefits of milk, offer new consumption occasions and increase overall sales of fluid milk. Malcolm specializes in leveraging the national campaign assets to build custom program activation for brands in experiential marketing/grassroots, packaging, retail and digital.
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