Ellen Schmitz is a leader in the Strategic Accounts area of the SymphonyIRI, Chicago. During her 35-year career, she has held various general management, marketing and research roles across a number of CPG companies .
Our annual report card grades the various categories of dairy foods and beverages. None fail, but clearly, product developers need to bone up on chemistry to develop exciting new products. Remedial work in marketing principles will help convey dairy’s nutritional benefits.
