Milk processors and dairy farmers are coming together with Feeding America to launch the Great American Milk Drive – the first-ever nationwide program that will encourage consumers to donate milk to hungry families.
Since 1944, the U.S. dairy industry has been producing a gallon of milk with 90% less land, 65% less water, 76% less manure, and a 63% smaller carbon footprint. The Fuel Up to Play 60 program is recognized nationwide for improving nutrition in schools, with an emphasis on the importance of physical fitness. Through their checkoff, dairy farmers have made a $250 million commitment over five years to this program alone. And this has shown tangible results.
Successfully marketing dairy products to meet consumer wants and needs is not as cut-and-dry as it used to be. One big reason is that consumers’ attitudes about what they expect out of dairy products today, and the companies that sell those products, are changing.
