The Wisconsin Milk Marketing Board and specialty cheese manufacturer Roth K¿ USA, Ltd., Monroe, Wis., teamed up in late March 2003 to provide 31 representatives and cheese buyers from the Midwest region of Whole Foods Market, Austin, Texas, with a hands-on tour of Wisconsin cheesemaking.

MegaMilk[tm] fat-free milk comes in three flavors-chocolate, strawberry and vanilla-and is sold in pint cartons that sport super hero characters at a suggested retail price of 99 cents.

Two new products from Land O'Lakes make butter easier to use and more convenient than ever.

Denmark, Wis.-based BelGioioso Cheese Inc., now offers three cheese flavor categories with enough depth to create flights for every cheese tasting occasion.

Carvel Corp., the nation's first retail ice cream franchise, has introduced 98% fat-free ice cream sandwiches into its 400 franchises and 6,000 supermarket outlets.

Win Schuler Foods, Southfield, Mich., now retails its Cheddar cheese spreads in ready-to-serve, attractive black tubs that can go from refrigerator to table.

The American Dairy Association's "Ahh, the power of Cheese[tm]" advertising campaign this summer focuses on snacking.