Co-branding is among the most common product innovation strategies in the food industry, but in the dairy industry, efforts to simultaneously promote two brands are often confined to the yogurt and ice cream segments.
Consumers looking for a delicious treat that satisfies their sweet
tooth without feeling guilty are turning to Yoplait Splitz, the new
yogurt that tastes like an ice cream sundae.
Mega Moo Vitamin Milk from CFM Beverages, Atlanta, is a three-flavor line (chocolate, strawberry and vanilla) of fortified milks designed for kids’ nutritional needs.
For 2009 and 2010, a grim economy has presented some bleak numbers in terms of new product launches, according to a survey conducted by Chicago-based Mintel. While consumers were pinching pennies, cheesemakers were clamping down on innovations for fear of spreading too thin.