Provenance has been a buzzword in the food industry for the past several years and momentum behind it continues to build. 

 Coconut water has emerged as the “it” beverage among Americans who seek out the latest in health and wellness foods and drinks.  

G Series Fit Recover 03 is the latest invention from Gatorade, a brand of PepsiCo Inc., Purchase, N.Y.   

 KB Treats LLC, Elmwood Park, N.J., expands its Q-Bees frozen novelty line with Brown-ees.  

 The Kalona SuperNatural brand was launched in 2010, but its origins began five years earlier as the brainchild of owner Bill Evans. 

 Germantown, Wis.-based Gehl Foods Inc., brings new opportunities to the alternative beverage (ambient) aisle with the introduction of Main St. Café Protein Smoothies.  

 The Coffee-mate brand from Nestlé USA, Glendale, Calif., which is associated with nondairy coffee creamer in powder and liquid form, can now be found on refrigerated dairy creamers named Natural Bliss.  

 The Dannon Co., White Plains, N.Y., extends the Activia brand to four new styles of yogurt under the sub-brand of Selects.