If sales data are any indication, more consumers are saying goodbye to coffee filters, tea bags and the long wait to brew. According to data from Chicago-based market research firm IRI, dollar sales within the shelf-stable ready-to-drink (RTD) tea and coffee category shot up 9.5% during the 52 weeks ending Aug. 8, 2021, to $7,647.5 million. Unit sales increased 3.0% to 3,044.1 million.
Paul McCartney famously bemoaned getting older when he asked, “Will you still need me, will you still feed me when I'm sixty-four?” Now almost 80 years old, McCartney still spent his last decade on tour (this author saw him perform in 2014) and often credits a healthy diet for his longevity.
Cultures and enzymes are the “secret ingredients” behind many of consumers’ favorite dairy products. They can influence attributes ranging from taste and texture to mouthfeel and shelf life.
Healthy eating is nothing new, and consumers have long looked to food as part of their wellness goals. In the past decades, processors have met consumer needs by offering products such as low-fat dairy that supposedly helped people keep their weight down.
Phoenix-based Shamrock Farms launched Shamrock Farms Rockin' Protein Plus, a ready-to-drink beverage that combines the functional benefits of protein and superfruits.
Probiotics are most widely recognized for their ability to boost immune function, aid digestion, keep harmful microorganisms in check and aid in nutrient absorption.
Consumer awareness of the health benefits of probiotics continues to grow. And more consumers are abandoning probiotic supplements and looking for real food carriers.