Available in Strawberry, Peach and Raspberry, Activia+ multi-benefit drinkable yogurt brings the “A+ Feels” with every sip.
June 22, 2022
Danone North America, White Plains, N.Y. and Boulder, Colo., announced its latest innovation hitting grocery coolers: Activia+ Multi-Benefit Probiotic Yogurt Drinks.
Derek Neeley, vice president of marketing for Family and Wellness Yogurt brands, Danone North America, White Plains, N.Y., and Broomfield, Colo., joins us for Episode 17 of the “Let’s Talk Dairy” podcast to discuss trends in gut health immunity and the company’s new ready-to-drink (RTD) yogurt, Activia+ multi-benefit probiotic yogurt drinks.
Consumer interest in the healthfulness of the foods they eat has been growing for some time. Moreover, there is evidence that the COVID-19 pandemic has only ramped up consumer interest in foods that deliver health benefits.
When it comes to probiotics and prebiotics, you could say today’s consumers are very pro. In fact, according to a 2020 report from Hyderabad, India-based Mordor Intelligence titled “Probiotics Market — Growth, Trends, COVID-19 Impact and Forecasts (2021-2026),” the global probiotic market is expected to have a compound annual growth rate (CAGR) of 8.08% during the forecast period of 2020-2025.