Unit sales for refrigerated kefir products and shelf-stable yogurt drinks both see double-digit increases, while other cultured dairy segments are struggling.
Consumers are guzzling the drinkable cultured dairy options — sales for refrigerated kefir products and shelf-stable yogurt drinks are on the rise. Sales for sour cream are also up. Meanwhile, sales for regular yogurt and cream cheese have dropped.
Natural cheese is the consumer choice, with shreds, cubes and slices the preferred forms. Meanwhile, processed cheese spreads/balls are one beacon of light for that category.
Sales indicate that consumers continue to prefer natural over processed cheese, with slices, shreds and cubes sales getting a boost. In the processed cheese category, cheese spreads/balls was the only segment with positive sales numbers.
Whether it’s an electrolyte-packed sports drink or a dose of caffeine from an energy drink, consumers really like their energy-boosting beverages. Sales for both sports drinks and energy drinks are jumping.
Though sales are down for the overall milk category, there is still promise thanks to flavored milks and whole milk — both of these segments saw unit-sale increases.
Sales in the ice cream category look promising as dollars and units rose in the last year. Meanwhile unit sales in the frozen novelties category were frozen in place.
As we wrote about in our State of the Industry report last month, consumers love their cheese and are eating more of it, but prefer all-natural varieties.
The picture for cheesecakes, whip toppings and frozen puddings is not pretty. Sales dropped in all those segments. Sales of frozen sweet goods show some promise.
Ice cream sales may be climbing (see our August issue), but sales for most frozen dessert segments took a beating. Unit sales of frozen cheesecakes, pudding/mousse and whip toppings all decreased. Meanwhile, frozen sweet goods sales ticked up.
Ice cream sales continue to show promise as dollar and unit sales both see a boost. Frozen novelty sales also went up, thanks to price increases, because unit sales were almost at a standstill.
You should have bought ice cream last week. This week the average price is up 8 cents to $3.07.
June 10, 2016
The USDA’s Dairy Market News reports on what retailers are advertising this week, and what they are charging for cream cheese, cheese, yogurt, milk and ice cream.