The illuma product launched this month contains 2'Fucosyllactose (2'FL) and Lacto-N-(neo)tetraose (LNnT), which account for two of the three major types of HMOs.
November 27, 2023
The use of HMOs is propelled by numerous scientific studies that show the importance of these components in gut and immune health as well as cognitive development in infants, the company said.
The products from the facility will serve more than 750 Walmart stores and Sam’s Clubs in the Southeast.
November 20, 2023
Using ingredients sourced from local farmers, the new facility will process and bottle a variety of milk options including gallon, half gallon, whole, 2%, 1%, skim and 1% chocolate milk for Walmart’s Great Value and Sam’s Club’s Member’s Mark brands.
MilkPEP introduced OK2Milk - a comedic form of a public service announcement and spoof support organization for milk drinkers of all ages facing backlash for their love of milk, designed to highlight how ridiculous the reactions to drinking beloved classic dairy milk have become.
The video showcases Milton and McConkey going head-to-head about the benefits of dairy milk’s strength-building protein and hydration.
November 9, 2023
The Dairy Alliance is teaming up with two rivals, the University of Tennessee’s Quarterback Joe Milton and and University of Georgia Wide Receiver Ladd McConkey.
Milk is getting knocked down by changing consumer demographics and attitudes, but a comeback is viable for the nearly $15.6B category. Milk sales are up due to higher prices, while unit sales fell 3.1%
And literally, along the marathon route, Milk created a milky white tunnel of motivation with a Cheer Squad between mile 23 and 24 - the notoriously hardest part of the course to help power runners forward when they need it most.
November 6, 2023
Milk's on-site marathon presence in New York marked a continuation of the program's Sponsorship Tour, which started last year in New York and has continued to expand into a community of more than 14,000 Team Milk runners.
Designed by Christina Tosi's team, the Holiday Milk Collection is a "best hits" compilation of the flavors of the season.
November 2, 2023
An homage to Milk Bar's Cereal Milk, the Holiday Milk Collection is a capsule collection of entirely new, limited-time flavors - Apple Cider Donut Milk, Pumpkin Cinnamon Milk, and Sugar Cookie Milk - all specifically crafted using real dairy milk.
To kick off the Get Real Inc. campaign, the CMPB is unveiling new video content featuring actor and comedian, Desi Banks, as Get Real Inc.’s CEO.
October 20, 2023
This campaign, named "Get Real Inc.," marks a significant departure from the digital and virtual world's ever-increasing influence and strives to bring people closer to what is real in an age dominated by technology and artificiality.