Back in July 2018, Dairy Foods ran an online poll asking readers which dairy category they believed was most in need of innovation. When all was said and done, milk rose to the top as the category screaming loudest for attention, with 41% of the votes.
With marketplace pressures stronger than ever, 2018 was a challenging year for milk across the value chain, from farmers to processors, brands, retailers and more. Milk is amidst a competitive environment unlike any we've seen before.