Ice Cream/Novelties
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Dairy Foods Best new dairy products 2012 editors choice award
Products of the Year

The 10 best dairy foods and beverages of 2012

We picked our favs, now it's time for you to vote for yours.
December 4, 2012

Dairy Foods editors selected the 10 best dairy products of 2012. If you don't like these selections, then vote for your favorites from among all 25 nominated foods and beverages.


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Nuns eating ice cream

There is no fun for ice cream processors

Ice cream is marketed to consumers as a “fun” food, but the industry sees little to enjoy. Sales of ice cream, novelties, and sherbets have declined. Frozen yogurt, on the other hand, is the category star.
jim carper
James Carper
November 15, 2012
Ice cream is a price-driven food with little brand loyalty. Sure, consumers say they have their favorite flavors and brands, but when that moment of truth arrives and it’s time to grab a carton from the freezer, price beats brand. The best-selling national brand is “private label.” And the sad truth of it is, Americans are buying less ice cream.
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Vanilla ice cream line

How Safeway is building its own brands

The supermarket chain embraces the concept that it is building brands, not just selling private-label foods and beverages.
October 12, 2012
Innovative marketing plus effective in-store merchandising and support of its private labels demonstrate that Safeway Inc. has made the leap from thinking about private label as merely a low-price alternative to have on its shelves to treating its private labels as CPG companies treat their brands. The result — private-label sales growth at Safeway is outpacing branded sales growth by a three-to-one margin.
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