Ice Cream/Novelties

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With spring not that far away, Unilever Ice Cream brands unveiled new frozen treats and ice creams from Breyers and Reese’s. And there’s excitement in the air because Unilever Ice Cream features new frozen treats with Reese’s candy in not one, not two, but seven varieties. 

Processor added milk to its offerings during the COVID-19 pandemic.

The flavor is a full-time addition to Ben & Jerry's Non-Dairy offerings and will be featured across the United States in pints at an MSRP of $5.99 to $6.49.

Company is giving away free ice cream for those who meet goals.

Under the ice cream/sherbet category, ice milk/frozen dairy desserts and sherbet/sorbet/ices are all posting solid growth in both dollars (10% growth) and units (3% gain), IRI data reports. Nestlé saw sales increase a whopping 1,632% to $25 million; Blue Bunny, generated 78% YoY growth to $29 million; and Friendly’s grew its sales to $10 mllion, with a 34% YoY gain.

Brave Robot, a sustainable animal-free dairy ice cream with the same taste and texture of traditional dairy ice cream, provides a better-for-you option for consumers with sensitive stomachs, or who are taking steps towards better gut health, the company says. 

Braxton Taproom, Dewey’s Pizzeria, and Graeter’s Scoop Shop are centered around a 20,000-square-foot greenspace and beer garden. 

"Half Baked proves that if you can’t decide between two of your favorite flavors (Chocolate Chip Cookie Dough and Chocolate Fudge Brownie),you should have them both."

Tomlan founded DŌ in 2014 because of her love for unbaked cookie dough. Her take on the treat has been a viral success and cuaght the attention of celebrities including Reese Witherspoon, Kim Kardashian, Ryan Seacrest, Chrissy Teigen, and John Legend.

Campaign will be "ReIntroducing" consumers to the things they love, and some new things they might have missed in the dairy and frozen sections.