The ongoing COVID-19 pandemic has many consumers reaching for small indulgences to brighten their days. That reality has been a boon to the frozen novelties category, which Chicago-based market research firm IRI breaks into three subcategories: frozen novelties, ice cream/ice milk desserts and ice pop novelties.

Alden’s Organic said it is now packaging its top-selling novelties into a single-serve format.

Yasso Frozen Greek Yogurt, Boulder, Colo., said it added holiday flavors to its line of frozen Greek yogurt bars.

Elma, N.Y.-based Elmhurst 1925 says it unveiled Elmhurst Creamery dairy-free soft-serve "ice cream" mix. The offering is available in Vanilla and Chocolate varieties.

Graeter’s Ice Cream, Cincinnati, and food technology company Perfect Day, Berkeley, Calif., said they teamed up to launch Perfect Indulgence — Graeter’s first-ever line of vegan frozen desserts using Perfect Day’s innovative animal-free ‘dairy’ protein.

When the pandemic hit back in March, many consumers started loading up their pantries. That practice has benefitted a number of retail food and nonfood segments.

The Urgent Co., Los Angeles, launched Brave Robot frozen desserts — a new product line that uses “animal-free” whey protein.

Danone North America — based in White Plains, N.Y., and Broomfield, Colo. — said it released several fall-inspired products across several of its brands.

Breyers, a brand of Englewood Cliffs. N.J.-based Unilever, announced a collaboration with Atlanta-based Cinnabon.