Butter churners wait in line for cream behind manufacturers of fluid products. With dairies making full-fat varieties of milk, yogurt, cheese and ice cream, there is less cream available for butter.

Milkwise is a dairy-based beverage offering fewer calories and less sugar than milk. It also has less protein.

Falling production, retail prices and sales aren’t helping creameries. Manufacturers look to flavors and healthier formulations to revive the category.

Cheesemakers grab hold of the snacking trend, creating hybrid products that appeal to consumers. Others focus on bold flavors, portion control and convenient packaging.

While yogurt shows off its diversity with innovative new products and ingredient uses, other cultured dairy, like cottage cheese and cream cheese put up a new fight.

Milk processors are finding success with limited-time flavors like mint chocolate chip and birthday cake. A national campaign focusing on protein hopes to keep milk front-and-center on the breakfast table.

Country Crock, a brand of Englewood Cliff, N.J.-based Unilever, has updated its recipe for its nondairy buttery spreads.