The ready-to-drink (RTD) coffee and tea beverage categories experienced some hiccups in the past year. Results ranged from mixed to negative in all subcategories, according to data provided by Circana, a Chicago-based market research firm.
Refrigerated ready-to-drink (RTD) coffee and tea were red hot, with percolating sales of nearly $949 million and $1.44 billion, respectively, in multi-outlets for the 52 weeks ending July 10, IRI data states. Percentage-wise, coffee saw a 27% sales increase, while tea added year-over-year sales of 11%.
Many of our workdays have looked a little different over the past year. But one thing has remained constant for a lot of us: starting the morning with a coffee- or tea-based beverage.
The ready-to-drink (RTD) coffee and tea segment is decidedly no longer a niche market within the United States. The segment racked up retail sales of almost $7 billion during the 52 weeks ending Aug. 9, 2020, according to data from Chicago-based market research firm IRI.
On-trend product development is helping key segments avoid a sad-clown frown.
November 2, 2020
Nondairy beverages mainly painted on smiles this year. Ready-to-drink (RTD) coffee was the master of ceremonies at retail, shining in both the shelf-stable cappuccino/iced coffee and refrigerated coffee segments.
Ready-to-drink coffee and tea are in line with today’s consumers’ wants and needs
February 12, 2020
The future looks bright for dairy processors that also produce ready-to-drink (RTD) coffee and/or tea. Such products mesh well with current consumer demand for beverages that go beyond simple hydration.
When it comes to some key nondairy beverage categories, the spin of the wheel has been kinder to some categories than others. The odds have been in ready-to-drink (RTD) coffee and tea's favor, while juice seemingly is facing a gaffed wheel.
The trend toward convenient grab-and-go offerings shows no signs of waning. And that reality has been good news for the ready-to-drink (RTD) coffee and tea segment.
They might not be sold hot, but ready-to-drink (RTD) coffee and tea are sizzling when it comes to U.S. sales. Dollar sales for the convenience-minded category jumped 5.1% during the 52 weeks ending Aug. 12, 2018, to reach $6.3 billion, according to data from Chicago-based market research firm IRI.