Category trends include use of whole milk, sugar reduction and cleaner ingredients. Drinkable yogurts, innovative snack pairings and flavor innovations help grow the market.
Several trends are growing within the cultured dairy market, specifically with yogurt. Manufacturers are capitalizing on the clean eating movement as cultured products that are functional, whole milk, grass fed and lower in sugar are becoming more popular. Flavor mash-ups (including sweet heat, inclusions or pairings), snacking options and yogurt drinks are also helping to expand the consumer base.
International Delight’s Simply Pure, owned by Danone’s WhiteWave Foods, Broomfield, Colo., added a new flavor, Sweet & Creamy, to its clean-label coffee creamer line.
Milk is clean, but what about those other ingredients in yogurt or ice cream? Is there such a thing as a clean-label nut, chocolate or inclusion? We asked a few experts.
Moviegoers don’t flock to the latest installment of their favorite superhero franchise for deep musings on the human condition. By that same token, consumers don’t dive into salted-toffee truffle sundaes to jumpstart their diets. They do it because it’s fun.
Certain ingredients allow ice cream to travel farther and recover from heat shock. But that doesn’t matter to the label-reading consumer. Here are some strategies for ice cream manufacturers to deliver a cleaner label.
Consumer interest in clean labels (that is, the use of ingredients perceived to occur naturally in foods) has created a challenge to ice cream formulators.
Dairy processors need to keep an eye on their clean label and clear label practices. These are global trends, according to Innova Market Insights, a research firm based in Arnhem, The Netherlands.
Clean-label formulation can’t come at the expense of functionality. Those in the R&D lab need to consider the ramifications of swapping out traditional ingredients for alternatives.
If you were hoping that this clean label thing would have blown over by now, you can keep hoping. Or just throw in the towel and accept it. Market researchers Innova found that in the dairy sector, items with one or more clean-label claims accounted for 49% of 2016’s launches to date, up from 41% in 2015. Innova counted claims related to natural, organic, non-GMO or no-preservatives/additives.