Voting will determine which exclusive malt and sundae flavor will be served in the Dairy Building during the fair.

This year marks the 40th anniversary of the annual event.

The release of the new packaging coincides with the 125th anniversary of the company’s presence in Philadelphia’s iconic Reading Terminal Market.

The automated equipment will allow expanded production of gelato and sorbet for private label, co-pack customers.

The factory supplies all of Canada with brands such as Hӓagen-Dazs, Parlour and Drumstick.

Store visitors may get a taste of the company’s Mint Chip ‘n Oreo Cookies milkshake.

The high-protein, low-fat ice cream will be marketed under the Swell brand.

To mark the occasion, the company launched its Frozeti Confetti flavor and scheduled festivities throughout the year.