The retail ready-to-drink (RTD) tea and coffee category found itself in a good news/bad news situation over the past year.

Denver-based Teakoe Tea Supply Co. said it added Teakoe Fizzy black tea to its line of sustainably sourced, whole-leaf, fresh-brewed ready-to-drink Teakoe teas.

Three or four decades ago, consumers had few choices when it came to ready-to-drink (RTD) beverages. The available assortment consisted mainly of milk, soft drinks, juice/fruit drinks and alcoholic beverages such as wine and beer.

The future looks bright for dairy processors that also produce ready-to-drink (RTD) coffee and/or tea. Such products mesh well with current consumer demand for beverages that go beyond simple hydration.

When it comes to some key nondairy beverage categories, the spin of the wheel has been kinder to some categories than others. The odds have been in ready-to-drink (RTD) coffee and tea's favor, while juice seemingly is facing a gaffed wheel.

The trend toward convenient grab-and-go offerings shows no signs of waning. And that reality has been good news for the ready-to-drink (RTD) coffee and tea segment.

Pure Leaf, a product of the Pepsi Lipton Tea Partnership, Purchase N.Y., launched Pure Leaf Herbal Iced Teas, a line of premium iced teas that are caffeine-free, have no artificial sweeteners and are brewed with real hibiscus flowers.

You can learn a lot by hanging out at your local coffee or tea shop. You can learn, for example, what all the cool kids are drinking.

They might not be sold hot, but ready-to-drink (RTD) coffee and tea are sizzling when it comes to U.S. sales. Dollar sales for the convenience-minded category jumped 5.1% during the 52 weeks ending Aug. 12, 2018, to reach $6.3 billion, according to data from Chicago-based market research firm IRI.