Articles Tagged with ''MilkPEP''

It’s 5:45 p.m. Elite sports climber Kai Lightner is walking down a bustling Kansas City street when his attention is arrested by something up above. He reaches for his milk, takes a drink, passes it to his mom and begins his ascent to the top of a 30-story building, where he comes face to face with a climbing wall.

Milk long has been known to have nine essential nutrients. But according to the Washington, D.C.-based Milk Processor Education Program (MilkPEP), new research examined by FDA and a review of the dietary reference intakes (DRIs) by the National Academies show that milk is also a good source of zinc, potassium and selenium and an excellent source of iodine.

General Mills Big G cereal and the “got milk?” campaign from the Milk Processor Education Program (MilkPEP) announced a historic partnership designed to deliver even more fun along with the essential nutrition people need to fuel their mornings.

Year-round, and especially this year, the milk industry worked hard to get milk to those who needed it.

In celebration of National Dairy Month, Rosemont, Ill.-based Dairy Management Inc. (DMI) and state and regional checkoff teams around the country will be showcasing dairy’s resilience and community impact during the COVID-19 pandemic.

Retail purchasing behavior has shifted dramatically in recent weeks. As part of that shift, Americans have embraced milk — a staple already in 94% of homes — even more so than they typically do, according to the Washington, D.C.-based Milk Processors Education Program (MilkPEP).

Rani brings nearly 25 years of integrated marketing experience across consumer packaged goods companies and marketing agencies to the fluid milk promotion program.

MilkPEP announced that as an official sponsor, Milk Life will support the U.S. Olympic and Paralympic teams through the Rio 2016, PyeongChang 2018 and Tokyo 2020 Olympic and Paralympic Games. T