Sales in the beverages category are mixed year-over-year (YoY), but there are plenty signs of strength. Declining subcategories certainly did not take it on the chin, perhaps a good sign for the industry.
In the juice category, a majority of subcategories experienced a drop in unit sales, consistent with many other dairy categories, according to data from Chicago-based research firm Circana (formerly IRI and NPD) for the 52 weeks ending March 26.
All categories running on all cylinders with the exception of juice products.
November 18, 2022
All categories within nondairy beverages, with the exception of juice products, are shooting for the stars. Ready-to-drink coffee in chilled, take-home format packaging is driving 37% growth. . Check out which brands are thriving.
The shots do not undergo heat processing and contain no added sugar, water or preservatives.
May 23, 2022
Healthy Roots, Glendale, Wis., says it unveiled a new line of cold-pressed juice shots that “are a delicious and convenient way to get your daily intake of fruits and vegetables.”
GEA will provide the bioreactor that reduces sugars via Better Juice's proprietary enzymatic process.
January 26, 2021
Better Juice Ltd., a Rehovot, Israel-based sugar-reduction foodTech start-up, announced a collaboration with Düsseldorf, Germany-based GEA Group AG in a push to scale up and expand its global footprint.
Armed with natural sweeteners, exciting flavors, functional ingredients and more, processors of ready-to-drink coffee, tea and juice have opportunities galore
Three or four decades ago, consumers had few choices when it came to ready-to-drink (RTD) beverages. The available assortment consisted mainly of milk, soft drinks, juice/fruit drinks and alcoholic beverages such as wine and beer.