Koia introduced Koia Elite, its highest protein offering to date, delivering 32g of complete plant protein per serving to support active lifestyles, muscle recovery, and optimal nutrient absorption.

Koia Elite launched exclusively in the functional beverage set of Whole Foods Markets nationwide in 12-oz bottles in two classic flavors: Vanilla and Chocolate.

“At Koia, we’re relentless in pushing the boundaries of what our portfolio can deliver while staying true to our core values of quality, taste, and convenience,” said Chris Hunter, CEO of Koia. “Consumers’ relationships with what they’re putting in their bodies have shifted dramatically in recent years. Whether it’s driven by establishing a more wellness-focused lifestyle, maximizing protein while on GLP-1s, or advocating for higher-quality ingredients for their families, people are demanding better options that meet their unique needs, and the Elite line is another way we’re rising to the challenge.”

“With Koia Elite, we’ve raised the bar by going dairy-free, replacing seed oils with avocado oil — making us the first and only brand to do so—and eliminating artificial flavors, sucralose, and carrageenan,” Hunter continued. “We’re confident these innovations not only make Koia Elite better than what’s on the market today but also continue to push the protein category forward.”

Following the Whole Foods Market launch of the refrigerated shakes, the brand will roll out Koia Elite in a shelf-stable format for eCommerce and convenience channels, including 7-Eleven in early 2025.

Koia products are now available in more than 35,000 locations nationwide, from 7-Eleven to Starbucks and Whole Foods Market, as well as online through Amazon.