Cottage Cheese had a huge 2024, according to Grubhub's annual 2024 Delivered Report, offering a deep dive into consumer ordering trends and behaviors.
The report analyzes orders placed throughout the year—from restaurants, grocery stores, convenience stores, and more—delivered to customers at home, work, college campuses, hotel rooms, and beyond.
According to Grubhub, cottage cheese had a social media-fueled renaissance. "The protein-packed dairy, transforming trending dishes like cottage cheese toast and flatbreads. But this trend wasn't just seen on social media. This year, Grubhub delivered more than one ton of cottage cheese orders to customers. That's more than 2,000 pounds of cottage cheese," the company stated.
Other findings of the report include:
- Chicken ruled this year being included in nearly 40% of all Grubhub restaurant orders and crowding grocery carts like a superstar. Chicken was also part of Grubhub grocery store orders almost three times as often as beef. If there was a protein popularity contest, chicken would take home the crown!
- Extra protein was extra desirable with 15% of Grubhub Chipotle orders including double protein.
"Americans were buzzing with their love for espresso – whether sipping it in their drinks or blasting it on repeat in their music playlists. So much so that even Grubhub espresso orders spiked the week of June 22nd, right as the hit song topped the charts. Coincidence? We think not! To top it off (literally), customers added more espresso shots to their orders than last year! But it wasnʼt just basic espresso that people needed in their lives. They were thirsty for variety and Grubhub delivered, offering nearly 15,000 unique variations of lattes alone this year."
Also, swicy took the nation by storm, mixing the best of both worlds — sweet and spicy — into everything from summer drinks to snacks and spirits. "Why settle for one when you can have the best of both? This irresistible combo wasnʼt just a trend—it was a full-blown movement. In fact, hot honey purchases surged by 30% in Grubhub grocery stores orders, proving that Americans were all in on swicy, pairing it with everything from fried chicken to French fries. Talk about a flavor duo that hits all the right notes!"
