Boursin Cheese is teaming with Chrissy Teigen for the launch of Maison Boursin X Chrissy Teigen: No Occasion Required. The collaboration will encourage cheese lovers to celebrate everyday moments and embrace the joy that comes with spending time with friends and family, no matter the occasion.
"I host a lot during the holidays, and while I love the traditions, discovering ways to easily elevate the season's in-between moments means I can spend more time creating new magical memories with friends and family," said Maison Boursin Host in Residence Chrissy Teigen. "Boursin has been a staple in my house for decades, which is why I'm thrilled to share my go-to recipes and essential items that will make any occasion special and delicious."
The Maison Boursin X Chrissy Teigen: No Occasion Required collaboration will have consumers swapping the holiday frenzy for at-home magic with the curated selection of hand-picked essentials, paired with Boursin-inspired culinary must-haves and delicious unique recipes created by Chrissy to inspire this season's little moments.
The collaboration will be packaged in a custom French-inspired market tote filled with:
- Two recipe cards developed exclusively by Chrissy – Chrissy's Baked Boursin with Honey Chili Jam is perfect for an appetizer baked in a set of Ramekins and Chrissy's Spicy Miso Marinara Chicken Parm with Boursin Cheese which is guaranteed to make you proud to serve and wow on the dinner table.
- Glassware for a spontaneous "cheers!"
- A cheese board to gather around with friends and family.
- Custom embroidered cloth napkins worth saving.
- Boursin's creamy, crumbly cheese in its iconic Boursin Garlic & Fine Herbs Cheese variety as well as its limited-edition flavor, Boursin Rosemary & Black Garlic Cheese. Wrapped in the brand's signature foil, the rich and savory black garlic with herbal rosemary flavor will shine on a charcuterie board or incorporated into your favorite recipe like the Boursin Cheesy Mashed Potatoes.
"Maison Boursin has evolved from inspiring confidence in hosts in 2022, fostering connections last year, and now sparking joy in the in-between moments," said Jessica Saitowitz, brand director of Boursin. "Boursin Cheese has been a longstanding staple of spreading culinary joy thanks to its ability to elevate any recipe with ease. Backed by expertise from our Host in Residence, Chrissy Teigen, this collaboration has everything consumers need to create magical moments with low-pressure fun and delicious bites."
