Alec's Ice Cream joined the ReGen Brands coalition, dedicated to nourishing brands that regenerate life.
ReGen recently announced the launch of an unprecedented education, community, and financing ecosystem for consumer packaged goods brands supporting regenerative agriculture. This ecosystem aims to catalyze a food system transformation to restore the health of our soils, our food, our people, and our planet.
“A regenerative food system needs regenerative brands - brands building holistic solutions with nutrition, climate, biodiversity, and social equity in mind,” said Anthony Corsaro, co-founder of ReGen Brands. “We’ve spent the last three years deeply understanding the significant unmet needs of this community, and we’re launching this new ecosystem to help solve them. We exist to inform, connect, and fund the regenerative revolution of CPG.”
ReGen Brands’ multifaceted approach to supporting brands that support regenerative agriculture holds the promise of advancing the entire regenerative movement. This new ecosystem will feature three entities: ReGen Brands Institute, ReGen Brands Coalition, and ReGen Brands Capital.
"Alec's Ice Cream is excited to join ReGen Brands," Alec Jaffe, CEO of Alec's Ice Cream, told Dairy Foods. "We joined the coalition because we felt it was important to work with like-minded brands who can help each other grow our businesses and the regenerative movement. Cows and other livestock play an important role in regenerative systems, and joining the coalition helps us work with other brands to spread that message along with all the amazing work being done throughout this movement.