Global workout powder C4 debuts its first-ever rebrand along with an innovative formulas with harder hitting ingredients than ever before, the company says.

The pre-workout powder contains double the active ingredients featuring more efficacious performance energy ingredients including PeptiPump, a cutting-edge, AI-powered designer peptide only found in C4 that maximizes performance with increased caffeine levels.  

Alongside a new packaging design, the C4 Pre-Workout Powder rebrand will also feature the “We Hit Harder” brand campaign featuring some of the biggest and hardest-hitting talent in the space from celebrity trainer, Ron Boss Everline (trains Kevin Hart), to bodybuilding legend, Jeff Seid, and fitness fanatic and trainer, Miranda Cohen.  

The updated formulas seen throughout the entire pre-workout lineup include stacked, more efficacious performance ingredients featuring the introduction of PeptiPump, an AI-powered designer peptide only found in C4, an all-new Trim-Stim energy experience found in C4 Ultimate, utilizing 300mg of caffeine alongside TeaCrine + Dynamine to skyrocket consumers’ strength sessions, and the addition of Capsimax, naturally from Cayenne, in C4 Ripped to help support fat burning and an increase in metabolic rate.

To further the brand evolution, C4 is unveiling a vibrant electric yellow brand color and updated C4 logo, signaling a dynamic shift to the brand’s identity. Among the new formulations are a reimagined C4 Original, as well as a brand new C4 Ultimate series, including C4 Ultimate, C4 Ultimate Shred, and C4 Ultimate Strength, offering tailored, hard-hitting solutions for every fitness goal. Additionally, the NSF Certified for Sport C4 Sport series will debut later this spring, including the all new C4 Sport Strength, ensuring quality and performance for athletes aiming to hit harder in the gym while feeling good about what they’re putting in their body. 

Additionally, C4 will be available in Hawaiian Punch and Popsicle flavors, with more flavors coming for a suggested retail price of $54.99.