Michigan Milk Producers Association (MMPA), America’s 10th largest dairy cooperative, is partnering with Gujarat Co-operative Milk Marketing Federation Limited (GCMMF), the world’s largest dairy cooperative. This partnership between the two organizations will bring GCMMF’s Amul branded fluid milk products to millions of Americans.
Amul manufactures a wide range of branded milk and milk products in India and exports them to more than 50 other countries around the world, including the United States. Owned by 3.6 million dairy farmers in India, the Amul brand is one of the world’s fastest growing dairy brands and India’s largest consumer products group, generating more than $10 billion annually.
“This partnership with Amul allows us to work with another cooperative to help them grow their brand in the United States, benefitting not only our own dairy farmer members, but those in India as well,” MMPA President and CEO Joe Diglio said. “MMPA’s strategic partnership with Amul will continue to enhance MMPA’s growing and diversified product mix while utilizing our state-of-the-art technology.”
MMPA’s caseless milk packaging design and proprietary fluid milk technology allow Amul to market fluid milk in specialty stores throughout the Midwest and East Coast with 6%, 4.5%, 3.25% and 2% fat levels under their brands Amul Gold, Amul Shakti, Amul Taaza, and Amul Slim n Trim milk, respectively. The collaboration brings together MMPA’s unique technology capabilities and high-quality member milk with the Amul brand’s rapidly growing and well-known, international reputation for premium dairy products.
Amul’s partnership with Michigan-based MMPA is a continuation of the brand’s ties to Michigan. Dr. Verghese Kurien, known as the Milkman of India and the founder chairman of GCMMF, is a Michigan State University alumnus and credited for the overall success of India’s dairy industry.
"We are very honored and pleased to enter into an association with MMPA, a very respected 108-year-old dairy cooperative. This association will ensure all our American and Indian consumers will be nourished and energized with the goodness of Amul Milk,” Amul Managing Director Dr. Jayen Mehta said. “This is the first time that Amul fresh milk is being launched anywhere outside India. It is our great pleasure to bring the taste of India to the world, in alignment with the vision of our Hon Prime Minister Mr. Narendra Modi to make Amul a global dairy brand."
