The Laughing Cow introduced a spicy new cheese flavor, Creamy Jalapeño, marking its first new wedge variety in five years.
"The Laughing Cow is constantly seeking new, innovative flavor options for our consumers, and through in-depth consumer research, we found there is a white space in the snack cheese category when it comes to Jalapeño," said Zach Fatla, brand director of The Laughing Cow. "We know bolder, hotter and unique cheese varieties are a top priority for consumers, which is why we are thrilled to be adding a spicy Jalapeño flavor to the delicious lineup of our creamy cheese wedges."
The Laughing Cow Creamy Jalapeño joins the existing lineup of Creamy Original, Creamy Light, Creamy Garlic & Herb, Creamy Aged White Cheddar Variety, Creamy Spicy Pepper Jack Variety, and Creamy Asiago Variety. It is available at retailers nationwide now including Publix, Walmart, Meijer, Albertson's, and more for $4.59.