Ingredion Inc. announced NOVATION Indulge 2940 starch. It expands its line of clean-label texturizers with the first non-GMO functional native corn starch that provides a unique texture for gelling and co-texturizing for popular dairy and alternative dairy products and desserts, the company said.

NOVATION Indulge 2940 starch offers a consumer-preferred “corn starch” label, which is highly recognized and more accepted by consumers globally than gelatin, carrageenan and other common texturants, according to Ingredion’s ATLAS proprietary consumer insights.

“Consumers increasingly expect all of the products they buy to have a great texture and flavor, but at the same time to be made with ingredients they recognize and feel good about” said Jinat Mansuri, technical service manager U.S. and Canada. “With NOVATION Indulge 2940 functional native starch, food brands can formulate popular products – such as yogurts, puddings and desserts that satisfy both the increasing demand for clean labels and the growing better-for-you foods desire from consumers, and all with an indulgent and appealing texture.”

Other benefits of NOVATION Indulge 2940 functional native starch includes cost stabilization and potential improved cost-in-use thanks to the ingredient’s reliable supply and local reach, the company noted.