Icelandic yogurt brand siggi's will give away $10,000, plus other prizes, to selected participants who can stay off their smartphone for one month.
"We're introducing a NEW kind of 'dry January' this year. Instead of abstaining from alcohol for a month, we challenge you to ditch your smartphone! We believe in the power of living a simpler life with fewer distractions. One of the biggest distractions in our lives today is our phone. In fact, the average person spends 5.4 hours on their phones each day," the company said.
"That's why we're challenging YOU to give up your smartphone for a month as part of the siggi's Digital Detox Program. siggi’s is doing its part by launching the siggi's Digital Detox Program where selected contest participants will win:
- $10,000
- Smartphone lockbox
- Good ol' fashioned flip phone
- 1 Month pre-paid sim card
- 3 Months' worth of siggi's yogurt"
To participate, consumers must enter enter the siggi's Digital Detox Program for a shot to win by filling out a submission form:
