Icelandic Provisions released "Bowl Half Full: A Report on Optimism, Nutrition & Wellness in 2024" report.

The company says it is introducing a new "dry January" this year. 

The Icelandic Provisions Northern Lights Skyr Kit will allow anyone to create their own version of this beloved, natural phenomenon

The pint-sized property comes complete with 'Skyr insurance' — aka a fridge full of Icelandic Provisions Skyr — and $10,000.

New York-based siggi’s yogurt unveiled a new product line: rich and creamy skyr. Packed with 10 grams of proteins and made with simple ingredients, the Icelandic yogurt is non-GMO and contains no artificial preservatives or flavors.

Stephanie and Hayley Painter of Painterland Farms, a fourth-generation, family-run regenerative dairy farm, unveiled their line of Painterland Sisters Organic Skyr Yogurt.  Skyr (pronounced “skeer”) is a thicker, creamier Icelandic-style organic yogurt that is lactose-free, rich in probiotics and high in protein, the company says.