Sports nutrition brand Optimum Nutrition, a part of Glanbia Performance Nutrition, debuted four new, limited-edition flavors across the brand's Gold Standard 100% Whey and AMIN.O. ENERGY product lines. All four options provide the Optimum Nutrition standard of quality — and taste — and are designed to delight in Fruity Cereal, Cinnamon Roll, Tropical Sunrise and Citrus Spritz flavors.
TV personality and fitness enthusiast Brett Brown incorporates Optimum Nutrition Gold Standard Whey Fruity Cereal into his post-workout routine to support muscle recovery. "I recently turned 37 and as I've gotten older, I've found the combination of working out and getting the right amount of protein helps me reach my fitness goals," Brown says. ”I've been using Optimum Nutrition Gold Standard 100% Whey as a source of protein and to support muscle recovery post-workout for over a decade. Double Rich Chocolate has always been my go-to flavor, but I recently added the new Fruity Cereal flavor in my rotation to add some variety.”
Optimum Nutrition Brand Director Jonathan Cannizzo notes that the Downer’s Grove, Ill.-based company has set the standard for trusted products to enhance consumers' pre-and post-workout regimen for 35 years. "We deliver on quality — without compromising taste — and are excited to give our customers innovative taste-forward flavor offerings,” Cannizzo says.
The new Gold Standard 100% Whey Fruity Cereal and Cinnamon Roll flavors provide 24 grams of high-quality protein, offering consumers a delicious way to reach their daily protein goals and fuel their post-workout or support muscle recovery. Designed with versatility in mind, the powders can be enjoyed first thing in the morning, before or after exercise, and are designed to be mixed with milk, or water or incorporated in a smoothie.
In addition to the new protein powders in Fruity Cereal and Cinnamon Roll, the benefits of AMIN.O. ENERGY — focus, energy and muscle recovery support — are offered in two new tropical-inspired flavor profiles: AMIN.O. ENERGY Tropical Sunrise, which combines a sunny sip of tropical energy with passion fruit, orange and guava taste notes; and AMIN.O. ENERGY Citrus Spritz, which provides a twist of citrus-y energy with lemon, lime and orange flavors.
Each serving provides 100 milligrams of caffeine from natural sources, green tea and coffee bean extract, for energy and focus along with five grams of amino acids and electrolytes for hydration. The product can be enjoyed any time of the day or used for a pre-or post-exercise energy boost.
Gold Standard 100% Whey is available at GNC, the Vitamin Shoppe and online in a 2-pound, 30-serving tub for $49.99, while AMIN.O. Energy is offered in an 8.5-ounce, 30-serving tub for $29.99.
