Anyone questioning the growth of the sports nutrition market can look at the merger and acquisition space. The most recent transaction in this market — at press time — was The Simply Good Food Co.
Gold Standard 100% packs 24 grams of whey protein in breakfast inspired flavors.
December 1, 2023
Sports nutrition brand Optimum Nutrition, a part of Glanbia Performance Nutrition, debuted four new, limited-edition flavors across the brand's Gold Standard 100% Whey and AMIN.O. ENERGY product lines.
To rehydrate and refuel after intense exercise, it doesn’t get any better than flavored milk. According to Nancy Clark, MS, RD, internationally-known board certified specialist in sports dietetics and author of "Nancy Clark’s Sports Nutrition Guidebook," flavored milk has what it takes to help athletes recover: carbohydrate to refuel muscles, high quality protein to build and repair muscles, water to replace fluid losses, sodium for fluid absorption and retention, and calcium for bone health.