Fandemonium around professional athletes like Lionel Messi, Caitlin Clark, and Coco Gauff is definitely sparking interest in sports and nutrition among Gen Zers (ages 12 to 27) and causing this group to focus more on personal nutrition and exercise routines.
Anyone questioning the growth of the sports nutrition market can look at the merger and acquisition space. The most recent transaction in this market — at press time — was The Simply Good Food Co.
Gold Standard 100% packs 24 grams of whey protein in breakfast inspired flavors.
December 1, 2023
Sports nutrition brand Optimum Nutrition, a part of Glanbia Performance Nutrition, debuted four new, limited-edition flavors across the brand's Gold Standard 100% Whey and AMIN.O. ENERGY product lines.
To rehydrate and refuel after intense exercise, it doesn’t get any better than flavored milk. According to Nancy Clark, MS, RD, internationally-known board certified specialist in sports dietetics and author of "Nancy Clark’s Sports Nutrition Guidebook," flavored milk has what it takes to help athletes recover: carbohydrate to refuel muscles, high quality protein to build and repair muscles, water to replace fluid losses, sodium for fluid absorption and retention, and calcium for bone health.