Startups Amazing Ice Cream, Arbo's Cheese Dip, Petit Pot and WonderCow were big winners at the 5th Annual Real California Milk Excelerator Final Pitch Event. Created by the California Milk Advisory Board (CMAB) and innovation advisory VentureFuel, the competition is designed to find, fund and accelerate innovation in dairy-based products, from consumer food and beverages to textiles and beyond.
The four winners will each receive $30,000 in resources and funding to scale their products in California and will compete for an additional $100,000 in support based on continued performance over a period of one year.
In its fifth year, the 2023 Real California Milk Excelerator advances innovation in its truest state: open innovation. As one of the largest dairy competitions in the world, the program sought early-stage applicants with high-growth potential that create a 50% cow's milk-based product or working prototype.
Eight finalists participated in the Nov. 16 live pitch event where they presented to judges from companies representing retail, consumer packaged goods, food distribution and media before a live audience of key stakeholders. During the event, 2022 cohort members dosa by DOSA and Wheyward Spirit each unlocked $100,000 and $25,000 in additional funding after demonstrating their ability to grow their businesses in California over the past 12 months. The event also featured a first ever "Future of Dairy Expo" where attendees tasted and tested products from 15 of the industry's most innovative startups, and a panel highlighting insights on the impact of dairy innovations on retail sales and consumer behavior.
"It is a great privilege and honor to be a part of the CMAB and VentureFuel Family," said Donald Anit, Founder of Amazing Ice Cream. "Being able to see how California milk products are processed, from beginning to end, inspires us with an endless vision of avenues in the dairy industry. Meeting new processors, buyers and partners adds bountiful assets of growth to our business and the future of our company."
"As the only non-CA-based brand selected for the Excelerator, I was humbled by the opportunity, and immediately felt like Arbo's Cheese Dip struck gold for being noticed and included. When I toured the Fiscalini Farmstead operation, it was the first time that I felt intimately what it takes for a dairy-based brand to be in business from beginning to end, and their work is no walk in the park," said Andrew Arbos, Founder & CEO of Arbo's Cheese Dip. "California dairy farmers are focused on a cleaner, more sustainable future, but they need brands like us to support them. This is why I became so passionate about adding the Real California Milk seal, because it carries the real weight of what it takes to be innovative and sustainable. Being chosen as one of the winners, it is now my duty to support California farmers, so that we can collectively deliver the highest quality products nationwide."
"We're truly humbled to be selected as a cohort winner among such a remarkable assembly of innovative companies. This recognition is a testament to the dedication and hard work of our team over the years," said Maxime Pouvreau, Founder of Petit Pot. "The timing of this prize couldn't have been more perfect, as we will be utilizing the funding to support Petit Pot's new paper cup desserts at Publix and Target. We're looking forward to partnering with CMAB to drive awareness and affinity of our products and Real California Milk across the country."
"Being a part of the CMAB cohort has been a great experience for our WonderCow team," said Rob Diepersloot, Founder of WonderCow. "We've met a lot of like-minded entrepreneurs, mentors, and industry leaders that we will continue to collaborate with as we grow our new company. It is these relationships and connections that will guide us as we take WonderCow to the next level. The California dairy industry has such an amazing story when it comes to innovation and sustainability, and we are extremely blessed to be a part of it."
"It was a close competition this year, with each cohort member bringing something interesting to the table. In the end, however, the four winners each had a solid product and a complete selling story that will connect with consumers," said John Talbot, CEO of the CMAB. "California dairy families understand the value of innovation and invest in research and opportunities like the Excelerator competition to ensure a continued role for real milk and dairy in consumer's evolving lives."
