Vermont Creamery selected 360PR+ for a new public relations effort for the B Corp-Certified makers of artisanal cheese and cultured butter. The agency will focus on equal parts education and inspiration, introducing new products and sharing Vermont Creamery's differentiating points of taste, craftsmanship and sustainability.
"We chose 360PR+ to bring the story of what sets Vermont Creamery's artisan dairy products apart to a broader consumer audience," said Harrison Kahn, general manager at Vermont Creamery. "Goat farming and goat cheese embody a promising future, and 360's expertise in amplifying mission-driven brands resonated with our vision to connect with and captivate consumers."
A Certified B Corp since 2014, Vermont Creamery is committed to supporting Vermont's agricultural heritage and the working rural landscape that characterizes farming communities, producing all products locally in Vermont with milk sourced from family farms.
"We are thrilled to have the opportunity to introduce Vermont Creamery's consciously crafted dairy products to a wider audience of home cooks and other consumers," said Victoria Renwick, chief client officer and Partner at 360PR+. "Vermont Creamery is a storied, mission-driven brand with a delicious suite of products, and we look forward to building awareness of what makes Vermont Creamery so special for the holidays and every day."