Milk is offering free rides on the CTA Red Line so all of Chicago can cheer on this year's marathon runners. As part of Milk's 26.2 Gonna Need Milk campaign, Milk is committed to sponsoring every woman running.
CTA's Red Line is one of the easiest ways spectators can follow and cheer on their friends and family along the racecourse.
The 26.2 campaign is a nationwide program of support and a commitment to sponsor female marathon runners - putting incredible, real women and their stories in the spotlight. Milk's Chicago presence marks a continuation of the program's sponsorship tour, which started last year in New York and has continued to expand into a community of more than 8,000 Team Milk runners. This coming marathon weekend, Milk will be on the ground in Chicago with dedicated resources for #TeamMilk women runners from the expo to the race to recovery - in addition to the Red Line buyout.
Female runners can sign up to be a part of #TeamMilk to receive exclusive access to female-centric marathon training, recovery, and nutrition tips from leading experts, custom gear, and access to a growing community of women runners. #TeamMilk runners will also receive dedicated marathon recovery support at Milk's Recovery Lounge after the race where they can relax and recover with compression boots and stretching experts from Amanda Boike Fitness, refuel with local Chicago DJ, DJ Chava, easily reunite with friends and family while repairing and rebuilding their muscles with Kemps chocolate milk - a Chicago staple. To help get our Team Milk runners home after accomplishing such an incredible feat, Milk is also providing complimentary rides from the Recovery Lounge.
To keep motivation high, the #TeamMilk cheer squad is also taking over a notoriously quiet portion of the course on the Cermak Road Bridge before mile marker 21 to help motivate runners to push through the last 5 miles of the race - a leg that has traditionally proven to be the most difficult. Milk wants to be there when it matters most.
But perhaps most importantly, Milk remains steadfast in their commitment to not only spotlight and support women running this weekend but inspire and encourage the next generation. For every woman that signs up for #TeamMilk, Milk will make a donation (up to $1 million) to Girls on the Run, an organization dedicated to empowering girls through running and physical activity, through Milk's 'Every. Woman. Sponsored' fund. Your run supports her run.
"Runners thrive when they have a strong support system, community, and nutrition. That's why Milk is committed to supporting women along every step of their marathon journey. Dairy milk's nutritional benefits help support her body during marathon training and recovery and the 26.2 program provides much needed sponsorship and community support," said MilkPEP CEO Yin Woon Rani. "Chicago is a unique marathon since it starts and ends in the same location and spectators can easily follow and cheer on their runners along the route on the CTA Red Line. We wanted to take our support one step further in Chicago and help get as many people out to support the runners as possible by offering free rides on race day!"
Milk is covering all fares for those traveling CTA's Red Line on Sunday, Oct. 8 from 9 a.m. until 11 a.m. The CTA Red Line provides 24-hour train service between Howard on the North Side and 95th/Dan Ryan on the South Side via subway through downtown Chicago.