Lifeway Foods will increase cheese production, along with investments in technology that will cut production time by more than half.

The company will be implementing new automation and efficiency plans to ensure the brand is equipped for future demand and potential distribution opportunities as it embarks upon a series of marketing and advertising initiatives to introduce Lifeway Farmer Cheese to new audiences.

Lifeway Farmer Cheese has a flavor similar to cottage cheese, spreads like cream cheese, and has the added benefits of protein and probiotics. The ultra-creamy texture makes it the perfect addition to all your recipes. Plus, it's up to 99% lactose-free, gluten-free and contains no added salt, making it lower in sodium than many cottage cheese varieties.

One of the season's biggest surprise trends has been the emergence of cottage cheese recipes on social media. Videos matching the term "blended cottage cheese" now have over 320 million views on TikTok. Lifeway Farmer cheese is an alternative to this time-consuming kitchen hack, the company said.

Aficionados of Eastern European style cheeses may be familiar with farmer cheese, also known as Twaróg, a variety of quark. Lifeway Farmer Cheese is a premium, reduced fat, low-calorie cultured soft cheese made with Lifeway Foods' small batch, artisanal recipe, Lifeway noted.