Yaza, a new company with a mission to introduce traditional labneh into American homes, officially launched with three unique flavors. Its flavor makes it a healthy substitute for cream cheese, sour cream, Greek yogurt and dips like hummus, the company states. 

The tangy staple typically found in Mediterranean diets is made from fresh milk which is strained until it forms a smooth consistency perfect for dipping and spreading. Yaza is now available at all Kings Food Markets, Balducci's, D'Agostino and Gristedes stores.

Yaza is committed to creating real labneh using only natural, whole ingredients that result in a probiotic-rich, naturally low-in-fat, high-protein product that is free from preservatives or added sugars. Along with plain labneh, Yaza is offering additional unique blends including Za'atar & Olive Oil and Spicy Chili varieties, with more to come, it states.

"Growing up in Lebanon, labneh has always been a staple in my diet,” said Karim Khalil, founder of Yaza. "Upon moving to the U.S., I realized labneh was hard to come by, and when I could find it, it was nothing like what I grew up eating as it was filled with preservatives and sugars. I started making it for myself, friends and family and now I’m excited to offer a clean, traditional labneh to individuals and families across the country.” 

Yaza Labneh is made at a creamery in New York's Catskill Mountains. With simple ingredients, just milk and salt, Yaza Labneh is rich with probiotics that can help to improve digestive and immune health, the company claims.

Yaza aims to be an educational leader of labneh for U.S. consumers by increasing the availability and convenience of purchasing, visual packaging and imagery, a go-to resource for information on the nutritional benefits of labneh.