The brand is teaming up with Travis Barker, legendary drummer and producer of blink 182, to buy consumers their very first breakfast of the year: a bagel with dairy-free cream cheese.

Its flavor makes it a healthy substitute for cream cheese, sour cream, Greek yogurt and dips like hummus, the company states. 

Melt Organic, a Boise, Idaho-based plant-based food company specializing in vegan butters, says it launched a line of “Cheesy Spreadables.”