Babybel is offering the first new flavor to its alternative dairy lineup with the introduction of Babybel Plant-Based White Cheddar Cheese Alternative this spring.
Babybel first launched its expansion into the alternative dairy space in 2022. Mini Babybel White Cheddar is one of Babybel’s most popular cheese flavors since it hit shelves over 10 years ago, which made it the perfect choice for Babybel’s first plant-based flavor extension, the company stated.
While the original Babybel Plant-Based has a flavor reminiscent of Mozzarella, this plant-based cheese alternative offers the signature sharp tanginess of cheddar cheese. The individually portioned certified dairy-free snacks are wrapped in the signature Babybel wax, now green to easily distinguish it is plant-based, and in a new 100% paper pouch.
“Babybel Plant-Based has seen an overwhelmingly positive response to-date among flexitarian and vegan shoppers,” said Ridhi Barber, senior brand manager at Babybel. “We wanted to continue this momentum and introduce a second dairy-free Babybel snack option in the fan favorite White Cheddar variety.”
The new plant-based flavor joins Babybel’s existing lineup of cheeses and alternative dairy offerings, which are now available in nine varieties. Mini Babybel Sharp Original Cheese Babybel Plant-Based White Cheddar will be available in six-count pouches at retailers nationwide including Kroger, Hy-Vee, HEB, Albertsons Acme & East, Albertsons Portland, and Certco starting in May.
