The Wisconsin Dairy Products Association’s (WDPA) Executive Director, Brad Legreid, will retire and to transition from his position once a successor is named.

The WDPA Board of Directors has formed and empowered a Search Committee, chaired by Greg Pollesch, to lead a successful, seamless leadership transition process. The committee is tasked with finding the next leader for the association with the skills, experiences, and characteristics to lead the organization into the future. The Board has engaged the QTI Group to lead the search process.

 “The Board of Directors of the Wisconsin Dairy Products Association appreciate Brad Legreid’s incredible leadership over the past 33 years and congratulate him on his upcoming retirement," said Pollesch. "Over his 33 years of dedicated service to WDPA, he has significantly grown our membership and had a significant impact on the Wisconsin dairy industry. Brad has been a tireless voice and advocate at the State Capital and various state agencies, on behalf of the dairy processors and producers in Wisconsin. Additionally, he has spearheaded efforts to make the annual Dairy Symposium an industry “must attend” event, started and expanded the World Dairy Expo Championship Contest with thousands of dairy products entered by processors from around the world each year and created record attendance at our annual all-industry golf event.”

“It’s been a tremendous honor to represent the members of the Wisconsin Dairy Products Association for over three decades,” says Legreid. Even as my tenure winds down, my enthusiasm and passion for our association and its members are as strong as ever. I am extremely proud of the many accomplishments we’ve achieved at WDPA over these years. Our members will always have my never-ending respect, admiration, and complete gratitude.”