Doritos is unleashing Big "Dip" Energy because having a bold dip and knowing how to use it is forever changing the way fans snack. Available in Spicy Nacho and Cool Ranch Jalapeño flavors, the Plano, Texas-based brand is bringing Big Dip Energy along with the cool confidence to swap the standard, boring condiments for a first-of-its-kind dip that pairs perfectly with all kinds of foods — from pizza to pretzels, veggies and more.
Keke Palmer, actress, singer and TV personality, has teamed up with Doritos to show off her favorite ways to serve Big Dip Energy and inspire fans to get dipping.
"Everyone knows I like to go big. I'm all for elevating everyday experiences to make them even more extraordinary and, to me, that's what Big Dip Energy is all about," Palmer says. "There are so many ways to use the new Doritos Dips – I'll be dipping my wings, pizza, and jazzing up my veggies all day, baby."
Debuting in two bold flavors, Doritos Dips amp up the iconic Doritos taste with an extra serving of Big Dip Energy, giving enough flavor to make mouths water from across the room.
• Doritos Dip Spicy Nacho: A twist on the classic Doritos Nacho Cheese flavor snackers have known for years, delivered in a delicious dip that packs a spicy punch.
• Doritos Dip Cool Ranch Jalapeño: Cool Ranch just got cooler! Inspired by Doritos Cool Ranch, this reimagined smooth and creamy ranch dip intensifies flavor with a touch of spicy jalapeño.
In a new digital video with Doritos, Palmer shows fans her favorite ways to serve Big Dip Energy during mealtimes and with her foods of choice.
"Doritos has always embraced the bold and we've encouraged our fans to do the same — from creating explosive new flavors to igniting fans to try new things," says Leslie Vesper, vice president of brand marketing, Frito-Lay. "As Doritos disrupts the dip aisle with the release of Doritos Dips, our goal is to deliver new and unexpected experiences to consumers. Whether paired with their favorite foods or our other Doritos product offerings, we hope Doritos Dips help fans think outside the box, just like we're thinking outside the chip bag with this innovation."
Doritos dips are available at grocery stores nationwide for a suggested retail price of $4.99 for a 10-ounce container.
