Fresh Cravings, the family-owned, Arizona-based snacking brand, expanded its line of chilled dips, with the addition of three new innovative hummus flavors: Jalapeño Cilantro, Lemon Garlic and Mediterranean. Available nationwide at Walmart nationwide, in the deli section, the new hummus flavors join the Fresh Cravings Hummus lineup of Honey Jalapeño, Everything Bagel, Roasted Red Pepper, Roasted Garlic, Spicy Red Pepper and Classic.
The brand's mission is to “Crave Goodness,” and as such, all Fresh Cravings Hummus recipes begin with a blend of select, premium ingredients: chickpeas, creamy tahini, and Chilean Extra Virgin Olive Oil, making it the only hummus available with this unique extra virgin olive oil.
Building upon this savory foundation, Fresh Cravings Jalapeño Cilantro Hummus springs forth with spicy jalapeño peppers, cilantro, garlic, and lime juice. Fresh Cravings Lemon Garlic Hummus bursts from a balanced blend of lemon, roasted garlic, onion, and sea salt — making it a flavorful addition to pasta, wraps, and more. Fresh Cravings Mediterranean Hummus transports tastebuds with the indulgent richness of roasted red bell peppers, garlic, basil and Kalamata-style olives.
"Our team's driving force is to find ways to deliver surprise and delight to our customers and to invite them to embrace new innovations and unexpected flavors," says FoodStory Brands Chief Marketing Officer Jay Whitney. "We are proud to bring these three new flavors forward, always with the goal of offering elevated fresh-snacking options, made with high-quality ingredients, to consumers across the country."
As the fastest growing brand of hummus when compared to other refrigerated hummus varieties, the company says its brand surpassed 40 other brands, in the past two years, to become the fourth largest hummus brand in the United States. The hummus has achieved double-blind taste test victories against the top category leader, it adds.