Scottsdale, Ariz.-based Pinkberry introduced its new Lava Swirl frozen yogurt and smoothie, which is available in participating stores nationwide for a limited time until Aug. 18, the company says.
Reminiscent of a beachside vacation, Lava Swirl combining the flavors of fresh strawberries, juicy pineapple and tropical coconut and evokes feelings of sipping on a smooth, cool strawberry piña colada. The featured toppings for the frozen yogurt swirl include pineapple, coconut shavings, strawberry puree and whipped cream.
"We are excited to bring the new Lava Swirl flavor to our menu this summer," says Melissa Hubbell, senior director of marketing for Kahala Brands, the parent company of Pinkberry. "Guests can enjoy this tropical flavored treat in a frozen yogurt or a smoothie — it's the perfect way to stay cool on a warm day!"
At Pinkberry, guests can customize their swirl with a variety of toppings that include fresh, never frozen, fruit that is hand-cut in stores daily, along with premium granolas and nuts, specialty chocolates, and much more.
Founded in Los Angeles, Calif., in 2005, Pinkberry was recently acquired by Scottsdale, Ariz.-based Kahala Brands, which has a portfolio of 22 quick-service restaurant brands and approximately 2,900 locations in 28 countries.