Modesto, Calif.-based Crystal Creamery said it debuted Crystal Creamery deluxe chocolate milk. Made with farm-fresh Crystal Creamery milk, the offering is blended with premium cocoa to create a more rich, intense chocolatey flavor that can be enjoyed every day on its own or used to elevate the mocha or specialty drink experience.

“We are really excited to introduce our new deluxe whole chocolate milk and add it to our Crystal Creamery lineup,” said Brian Carden, senior director of sales for Crystal Creamery. “The strong sales growth of whole milk in the past year is proof that consumers continue to reach for dairy and love the silky-smooth texture of whole-milk products. This is a great-tasting product that not only is aligned with consumer trends, but also fills the need with foodservice outlets to create popular specialty drinks with a premium chocolate milk product.”

The whole-milk offering will join Crystal Creamery’s 1% low-fat chocolate milk already in production. It also reflects the company’s commitment to cleaner ingredients. The deluxe whole chocolate milk is sweetened with pure cane sugar, not high-fructose corn syrup. In addition, the chocolate milk is made from milk delivered fresh from local family farms, from cows never treated with growth hormones. Formulated with the highest-quality ingredients, each serving is an excellent source of calcium and contains 10 grams of protein and 230 calories, Crystal Creamery said.

According to Crystal Creamery, the milk is expected to be available this month in retailers such as Cost Less, Walmart, Winco, Nugget Markets and other local grocers. The half-gallon carton’s suggested retail price is $4.49 and the 12-ounce on-the-go bottle will retail at a price between $1.29 and $1.69.