The Dairy Alliance’s team members will be onsite in Atlanta to educate attendees firsthand about dairy milk's hydration benefits leading up to the AJC Peachtree Road Race on July 4. 

National Dairy Council (NDC) and American Dairy Association Mideast worked with Cincinnati Public Schools (CPS).

Chartwells K12's new Hot Chocolate Milk concept features hot chocolate milk served during breakfast and lunch, so kids can enjoy their mug of cocoa with an array of toppings as they create their custom specialty beverage in the school cafeteria. 

If a spoonful of sugar helps the medicine go down, will it also keep tweens drinking milk through the critical years of bone development and beyond? 

The organization will sponsor a variety of high school sports championships across Georgia, Kentucky, Mississippi, North Carolina, South Carolina, Tennessee, and Virginia.

Zany Ziplines will launch via a live-streamed tournament on Twitch and TikTok from the gaming zone at VidCon Anaheim on June 22 at the Anaheim Convention Center.

This free experiential pop-up will run from Thursday, April 13 to Thursday, April 20 at 799 Boylston St. after the finish line. 

These college athletes have 26.4K followers on Instagram and 127.7K followers on TikTok combined.

Despite a 3.3% decrease of unit sales, the milk category demonstrated strong strength, notching an increase of more than 7% to $15.32 billion for the 52 weeks ending Sept. 4, IRI data reports. Milk is king of the dairy category leader, followed by Cheese and Yogurt. 

Blake Waltrip talks about the many health benefits the product provides.