NotCo, San Francisco, debuted in the United States with the launch of NotMilk in Whole Foods Market stores nationwide. According to the company, NotMilk is the next generation of plant-based “milk,” standing out in the crowded landscape of dairy-alternative products by delivering taste and texture that replicate dairy milk. NotCo has proprietary artificial intelligence and machine-learning algorithms that help mimic animal-based foods using plant-based ingredients. The company’s plant-based products taste, feel and cook just like their animal-based counterparts. The beverage is available in two varieties: NotMilk whole and NotMilk 2% reduced fat.