Graeter’s Ice Cream, Cincinnati, and food technology company Perfect Day, Berkeley, Calif., said they teamed up to launch Perfect Indulgence — Graeter’s first-ever line of vegan frozen desserts using Perfect Day’s innovative animal-free ‘dairy’ protein. These products will be available online at graeters.com on Nov. 27 and in Graeter’s scoop shops on Dec. 1.
According to the companies, Graeter’s is launching Perfect Indulgence with six of its traditional flavors: Black Cherry Chocolate Chip, Cookies & Cream, Oregon Strawberry, Mint Chocolate Chip, Chocolate and Chocolate Chip. Graeter’s plans to release additional flavors, including Madagascar Vanilla Bean, in the future.
“The taste of Perfect Indulgence is exactly what our customers have come to expect after 150 years of bringing them irresistibly indulgent ice cream,” said Richard Graeter, fourth generation family member and president and CEO of Graeter’s. “We are excited to finally be able to serve authentic Graeter’s indulgence to guests who choose to eat vegan or cannot enjoy our regular ice cream due to a lactose intolerance. Until now, we couldn’t put our name on a vegan product because it simply did not live up to our standards. But now, with Perfect Day, we can.”
This new product line marks a major innovation milestone for the ice cream brand. The achievement allows Graeter’s to make a product that is virtually indistinguishable from traditional ice cream by using animal-free protein from microflora rather than cows, the companies said.
“We’re honored to partner with Graeter’s Ice Cream, a venerable brand beloved across generations for its great taste and uncompromising quality,” said Ryan Pandya, co-founder and CEO of Perfect Day. “This is just the beginning of what we see as a tremendous opportunity to share delicious animal-free ‘dairy’ with people in a mainstream capacity.”