Albertsons Companies, Boise, Idaho, said it added 13 ice cream aisle items to its private label lineup, with something for every palate and occasion.
“We’re passionate about innovating based on shoppers’ needs, desires and the latest consumer trends. With these new items, we delivered something to surprise and delight every customer,” said Chad Coester, senior vice president of own brands. “Our new ice creams and frozen desserts give a spoonful of satisfaction and excitement with each bite. And we can all use a little fun.”
Albertsons said the new offerings include Signature Select Unicorn Cotton Candy ice cream, which is a pink and blue ice cream that’s fluffy and creamy and has sprinkles and the flavor of fresh-made cotton candy.
Albertsons said it also added three other 1.5-quart Signature Select ice cream varieties. Signature Select Cinnamon Churro ice cream with Honey Bun Swirl has chunks of sweet cinnamon churro, Signature Select Lemon Cheesecake ice cream contains pieces of real lemon cheesecake; and Signature Select Black Raspberry Chip ice cream features swirls of raspberry and dark chocolate chips.
Albertsons also added six nondairy pint flavors under its Open Nature brand. Three of the plant-based frozen desserts are made with oat, including Open Nature Oat Non-Dairy Vanilla Caramel, Open Nature Oat Non-Dairy Oatmeal Cookie and Open Nature Oat Non-Dairy Blueberry Oatmeal Crumble. The three other offerings have a coconut base: Open Nature Coconut Non-Dairy Toasted Coconut, Open Nature Coconut Non-Dairy Peanut Butter Chip and Open Nature Coconut Non-Dairy Chocolate Salted Caramel.
Albertsons also introduced Strawberry and Peach sorbet flavors under its Open Nature brand. The new items can be found in the frozen dessert section in select Albertsons, Safeway, Vons, Jewel-Osco, Shaw’s, Acme, Tom Thumb, Randalls, United Supermarkets, Pavilions, Star Market and other banners in the Albertsons Companies family of stores. Product availability varies by store, Albertsons said.